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July 28th, 2010   |   Daily Tips, Traffic Generation

The Secret to Building a Website Worth $1M

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MoneyEvery time someone writes about how they made $250,000 in one month with an iPhone app or how they make five figures every month just by blogging, untold number of people set their mind to go out and do the same thing.  If those people were able to do it, how hard could it be right?  Let’s just copy them!

The difference between a site worth a few thousand dollars and a site worth more than $1M is in the details, though… literally.  Listen to the developer of that iPhone app:

We obsess over details. It makes for better apps. Camera+ was no different than any of our other apps in this regard and it’s taken literally dozens of design sessions to get it in the state that it’s currently in. I’m talking about hundreds of hours just for the app design.

But we’re passionate about this and love doing it so it hardly feels like work to us. Spend substantial time making your app look and feel good to the user and it’ll likely pay off.

Or the five-figure blogger:

The best way to make money with a legitimate blog is by focusing all of your time and attention on providing your readers with as much value as you can.

They’re not saying this to discourage you or to hide their real secrets.  It’s true.  If you really want to have a million-dollar website, you have to sweat the details and create real value.

Let’s Look at Some Examples

I bought Lobster Boats from Rick Latona a while back.  It’s not the thinnest of sites in the world, but it’s pretty weak — nothing more than really just the minimum required to make it, technically, a “real” site.  I could build links and drive traffic to a site like that all day long, but I’d always be swimming against a very significant current.  It’s just not delivering any real value.  This is the type of site people build and then wonder why they’re not making any money.

Online MBA Rankings is a big step up from that.  The design is better, the content is much better, and it’s delivering some real value.

And then there’s TrueCar — a site so amazing that people link to it and tell their friends about it all on their own.  A ton of development went into this site and it shows.  Building links and traffic to this site is like shooting fish in a barrel.

So Which One Are You?

The easiest way to tell is by how hard you have to work to get someone to link to you.  If it’s always a struggle, you probably need to step back and spend more of that time working on making your site great.

There’s no shortcut to a million-dollar site.  Quit trying to find one.

(What do you need to work on?  Check out The 3 Reasons Your Traffic Is Struggling and Are You Sure You Have a Great Website?)

Photo by zzzack.

July 29th, 2009   |   Daily Tips, Getting Started

Competitive Intelligence: A Case Study

Gabriel writes in and asks: nibbledish contains around 3,000 recipes and gets around 165k uniques per month, while sparkrecipes contains nearly 170,000 recipes but only gets around 16.3k uniques per month according to quantcast.  Do you have any explanation as to why this is the case?  I would expect sparkrecipes to garner much more traffic since it's more established and it contains more recipes. It's an outstanding question.  Competitive intelligence is so crucial when analyzing any market, so I ...  Keep reading »

July 20th, 2009   |   Daily Tips, Revenue Generation

Double Your Website’s Revenue in 30 Minutes

I know that sounds like some get-rich-quick scheme, but hear me out.  I promise you that the vast majority of sites that I have ever worked with were able to double their revenue with 30 minutes of work (or less).  Here's how. In most cases, our efforts to increase revenue center on increasing traffic.  In many cases, in fact, that's the only method we're using to increase revenue.  We get so close to our sites that we ...  Keep reading »

July 15th, 2009   |   Daily Tips, Getting Started, Traffic Generation

The 3 Reasons Your Traffic Is Struggling

Somewhere along the way, most of us get to the point where our site just isn't having the success that we want it to have.  I've been there myself, and I talk to others all the time who are right in the middle of it. There are three big things that could be holding you back. Your Content is Forgettable Is your site unique and/or better than other sites in the same niche?  If not, you'll always be swimming upstream -- trying to ...  Keep reading »

July 13th, 2009   |   Better Conversion, Daily Tips

The Incredible ROI of a Good Design

I presented on one of the Elite Retreat mastermind calls a few weeks ago, and someone asked a question along the lines of what kinds of sites I buy or what I look for in a site.  Maybe counter-intuitively, my answer was that I like ugly sites -- but ugly sites where the ugly is only skin deep.  That's because you can see a stunning amount of improvement when you put a better face on a site that is otherwise ...  Keep reading »

July 9th, 2009   |   Daily Tips, Traffic Generation

Using Press Releases to Promote a Website: A Case Study

Pat Lazure from WikiCity is a good friend of mine, and I have been helping him some along the way as this great idea has gone from concept to execution to success.  We talked recently about his first foray into using press releases, and I asked him if I could share it with you guys.  Here is his story. ------------------------------------------------- In an effort to promote the official launch of WikiCity, we decided to spend $680 that we really ...  Keep reading »

July 7th, 2009   |   Daily Tips, Getting Started

Why I Advocate for 99designs

Last week, Jeremy from Wildfire Marketing Group commented on my post about local internet marketing.  I had written that local business owners had no excuse for having an ugly site when great designs could be had from 99designs for less than $1,000.  As a web designer, Jeremy took extreme exception to that and understandly so.  I owned Unmatched Style for a long time, and the "no spec" issue is one that I became very familiar with. Jeremy ...  Keep reading »

June 29th, 2009   |   Business Models, Daily Tips, SEO, Traffic Generation

Internet Marketing at the Local Level

I was an Internet Marketing consultant for several years -- including 2.5 years full-time while my first website was still getting off the ground -- and I still do pro bono consulting from time to time just to meet new people and be exposed to new industries. Virtually all the sites I've worked with have been U.S. sites that marketed nationwide, but I've worked with a handful who were only interested in marketing locally.  Here's what I've learned with ...  Keep reading »

June 23rd, 2009   |   Daily Tips

Free Things I Can’t Live Without

It hits me constantly just how many free apps I use that I would find it hard to do without and how many of them it took me so long to find out about, so I wanted to share. Yes, I know.  All the cool kids use Gmail.  I use both, but I still much prefer Yahoo! Mail.  Maybe it's the more traditional method of replying to emails ...  Keep reading »

June 17th, 2009   |   Daily Tips

Starter Business for Sale

Last September, I wrote about how important it was to focus when you found something that was working for you -- and what a constant challenge it was for me to do that.  Well, it's still a challenge (and probably always will be) but I'm doing much better I think. Part of that is recognizing when a project is an outlier and will take a disproportionate amount of time and effort to be a success compared with other projects that ...  Keep reading »

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