What Matters Most When Growing Your Business
I've had this article from Joel ripped out of Inc. and on my desk for months because I've been meaning to link to it. The takeaway is this: When in doubt, make your product more compelling. All of Fog Creek's affiliate marketing ideas, coupons, discounts, direct-mail pieces, catalog ads, and everything else we spent time on -- none of this was as good a use of our time as simply doing what we loved best anyway: creating useful software. I know ... Keep reading »
