Comments on: The Incredible ROI of a Good Design

By: The 3 Reasons Your Traffic Is Struggling » Ask Shane.org

The 3 Reasons Your Traffic Is Struggling » Ask Shane.org — Wed, 15 Jul 2009 13:06:18 +0000

[...] Ok, your content is great.� Now what?� Your site has to look good too.� The Craigslists of the world aside, you’re crippling yourself unnecessarily if your site isn’t easy on the eyes and easy to use.� Most people won’t hang around to see your inner beauty — your outer appearance has to match or they’ll just click away.� Good design can have a stunning ROI. [...]

By: Jeremy L. Knauff

Jeremy L. Knauff — Wed, 15 Jul 2009 12:46:09 +0000

A good/great design will definitely help by making the site more look appealing and trustworthy, but equally important is solid usability and a call to action.

By: Shane

Shane — Tue, 14 Jul 2009 18:12:30 +0000

Absolutely, Garrett, and that’s a very important clarification. Great points.

By: Garrett

Garrett — Tue, 14 Jul 2009 17:44:35 +0000

Good post Shane. I think it’s also worth clarifying that “good design” doesn’t simply mean that the site is merely aesthetically pleasing. You can have an “ugly” site that’s optimized for conversion and it will outperform the “prettier” version w/ poor calls-to-action (for example). I’m guessing that you not only improved the aesthetics of your site, but you probably took a hard look at the conversion funnel and made some important tweaks there as well.

By: Shane

Shane — Mon, 13 Jul 2009 19:39:39 +0000

I can't talk about specifics on this particular site yet, but suffice it to say for now that the change was very comparable to when I took Nursing Jobs.org from this to this -- though the improvement was probably a little more extreme.

By: Jeremy Zongker

Jeremy Zongker — Mon, 13 Jul 2009 19:33:55 +0000

Shhh!

By: Matt Ander

Matt Ander — Mon, 13 Jul 2009 19:31:27 +0000

Great post. I’d love to see the change. So let’s see screenshots on the before and then a link to the after.