Comments on: Using Logos to Inspire Trust from Your Visitors

By: Shane

Shane — Thu, 11 Dec 2008 20:38:22 +0000

Same logic applies here as it does to the PPC question above. It’s technically true, but it’s different from the impression you’re (intentionally) giving your visitors.

By: Cliff Savage

Cliff Savage — Thu, 11 Dec 2008 20:25:47 +0000

What if you advertised in print media and then claimed “as seen on” Forbes magazine. This what the “As seen on TV” say, they advertised.

By: Shane

Shane — Wed, 19 Mar 2008 14:00:00 +0000

You can certainly get creative with what logos you use, and as long as you’re communicating truthfully, there shouldn’t be any problem with using the logos of sites you’ve showed up on.

If you use PPC (through someone like Quigo) to show up on ESPN.com, though, while you were technically “seen on” ESPN.com, that’s clearly not what “as seen on” communicates to anyone who sees it. I would be very hesitant to do that since not only would it ruin your credibility should anyone decide to fact-check you, you could also incur undesired focus from people who could make things very uncomfortable for you.

Not only would I not try to get as close to the line without going over as I could, I’d stay comfortably on the safe side of the line. Obviously the web is full of people who have no qualms playing a lot more loose, though.

By: Dave Jones

Dave Jones — Tue, 18 Mar 2008 17:29:17 +0000

If a program is advertised through PPC, You Tube, etc..
Can you put their logo on your website saying “As Seen On” and show the logos?
or
Do you need permission to put their logo on your site that way?

Thank you.