Better Conversion Archive

Yep!  Luke tells you how.  Very, very cool.

I wrote last week about the easiest way to double your website's revenue, but I didn't go into nearly the detail that Web Usability does in their article on "30+ principles to a better web page design."  Not only is it worth a read, but it's also worth a bookmark for constantly referring back to.

I presented on one of the Elite Retreat mastermind calls a few weeks ago, and someone asked a question along the lines of what kinds of sites I buy or what I look for in a site.  Maybe counter-intuitively, my answer was that I like ugly sites -- but ugly sites where the ugly is only skin deep.  That's because you can see a stunning amount of improvement when you put a better face on a site that is otherwise ... Keep reading »

Many women regularly go out dressed scantily and then wonder why they don't get the respect they deserve. Dave Chappelle answers that question with another: "If you're not a whore, why are you wearing a whore's uniform?" I can't tell you how many sites I see wearing a whore's uniform -- selling themselves out for a quick AdSense click, not realizing that they're sacrificing greater long-term benefit. Take a good, honest look at your site ... Keep reading »

In the real world, you're much more likely to buy from a store if it was recommended by someone you trust. In the same way, visitors to your site are looking for signs that they can trust you. The more they trust you, the more likely they are to do what you want them to do -- make a purchase, sign up for your newsletter, etc. -- so inspiring trust is essential. One of the easiest ways to do ... Keep reading »