News & Links Archive

#1 Reason Not to Use Anything but “.com”

If you're using a domain name that doesn't end in ".com," you could be losing hundreds of thousands of visits a year (or more).  Michael Berkens tells you why.

What Matters Most When Growing Your Business

I've had this article from Joel ripped out of Inc. and on my desk for months because I've been meaning to link to it.  The takeaway is this: When in doubt, make your product more compelling. All of Fog Creek's affiliate marketing ideas, coupons, discounts, direct-mail pieces, catalog ads, and everything else we spent time on -- none of this was as good a use of our time as simply doing what we loved best anyway: creating useful software. I know ... Keep reading »

Mad Libs for Conversion Rate Improvement?

Yep!  Luke tells you how.  Very, very cool.

Please Get This Message

The bigger the universe of crappy, make-money-fast "gurus" gets, the more Aaron Wall (and now his wife Giovanna) stand out for preaching the right way to do things.  Giovanna's new post on Google AdWords Affiliate Marketing Strategies is the same gospel message -- create real value, and you don't have to worry about your business disappearing overnight  -- but centered specifically around The Great AdWords Affiliate Massacre of 2009.  Absolutely worth a read.

Like to Make More Money from Amazon?

Chris Guthrie gives you 7 ways how, based on extensive testing throughout all of last year.  Definitely worth a read.

Profit from Someone Else’s Conversation

Yesterday Pat wrote about a conversation he had with a friend about how to really profit from a blog.  It's absolutely worth a read regardless of where you are on the timeline of making money online. (HT: Wildfire Marketing)

How to Sell a Premium Domain Name

It's a lot harder than you think.  Rick Latona writes today about the most important element.

Online Reputation Management the Wrong Way

If someone writes something negative about you on Twitter (or anywhere else), how should you respond?  Social Media Optimization gives a great illustration of how not to.

Fleos.com & Kevin Hill: Stay Away

If you get an email from Kevin Hill offering to buy a domain name that you own, Andrew says stay away.

Step-By-Step Guide for Conversion Optimization

I wrote last week about the easiest way to double your website's revenue, but I didn't go into nearly the detail that Web Usability does in their article on "30+ principles to a better web page design."  Not only is it worth a read, but it's also worth a bookmark for constantly referring back to.