So I read Search Engine Myths Exposed yesterday. (If you're involved in Internet marketing at all, I'm sure you saw at least one person pushing it.) It was free, and since getting good at SEO is what started my journey, I figured I'd give it a look and see what "expert" advice this "guru" was giving.
The first thing I found was that he definitely has the Internet Marketing Hype Meter turned all the way up to 11 ... Keep reading »
Well, to be more specific, the title tags are there but there's nothing in them. I thought it was just the homepage, but it appears to be every page on their site. Title tags are the single most important element of the page in terms of search engine performance, so they're really doing themselves a disservice.
We used to have stuff like that happen all the time, though, so I understand. You don't notice the title tags very ... Keep reading »
Today Aaron Wall has the best definition I've seen yet of what constitutes search engine spam. It's simple, clean and true. We should all apply it to our sites.
Monday, Frank Schilling coined the term Ballmerfreude -- taking pleasure from Steve Ballmer's misfortune. I shared that post from within Google Reader, so it shows up on my sidebar now.
Well, an unintended side-effect of that is that I'm now the only site that ranks for that term right now in both Google and MSN, while Frank is the only one who ranks for it in Ask. (Strangely, Yahoo still doesn't have any ... Keep reading »
Of course, that's not because I have budged from my PageRank of 4, but because ProBlogger.net, CopyBlogger, John Chow, and Blog Herald have all been chopped to a PR 4 -- apparently for selling links. Again, I'm not taking a stand on it one way or another, but if this doesn't convince you to stop selling text links, you must be earning a ton.
When trying to drive traffic to your site, bloggers are your best friends. Not only can they drive some great traffic with just a mention on their site, but when they link to you search engines take notice. Right now, nothing beats a good link from a blog.
So how do you get them to mention your site?
Get Their Attention
If you've got a great site, this might be all you have to ... Keep reading »
If you care about traffic from Google, it's time to stop selling text links. They have confirmed that publicly now. I realize this may be pure FUD on their part, and I realize that I'm totally drinking their Kool-Aid, but if the largest source of my traffic says that they'll penalize me for selling text links, then hey, I'm not going to sell text links. I'm going to find another ... Keep reading »
Sounds like a scam, doesn't it? Well this time it's not. $9.99 is what GoDaddy charges for a year of domain name registration, and extending your registration by an extra year can have significant impact on your rankings.
Back at the beginning of 2005, Google fulfilled the requirements to become a domain registrar. They had no plans to sell domain names, though. Instead, they were very up front about that ... Keep reading »
Many of you may hear a buzz this weekend about Google's "PageRank update," so I wanted to clear up some misconceptions so that you don't lose focus on what's important.
PageRank (or PR) is a measure of the link weight pointing to a page. The more links you get from pages that have more links to them, the higher your PageRank.
PageRank is just one of more than 100 variables that determine where Google ranks a page in the search results. ... Keep reading »
We all know that search engines can bring us free traffic, so last week we covered the basics of how to SEO a blog. That's where you should start if you haven't already.
The next step, though, is to start ranking well for terms that you already rank for somewhere in the results. Pages in the top 3 results can get ten times as much traffic (or more) than ... Keep reading »