Lesson 5: Be Nice
Some people will tell you it’s a dog-eat-dog world. One thing you hear over and over about Frank, though, is how nice a guy he is — including in Ron’s article.
Ron mentions in the very first paragraph that Frank “is universally regarded as one of the nicest people in this (or any other) business,” and he mentions later how Frank called him out of the blue “just to introduce himself and let me know he liked the publication.” Then later in the article, two of Rick Schwartz’s three points deal with how nice Frank is.
And in Frank’s own words: “I genuinely like people — all people — and Iím a pretty happy guy.”
Is this all an act? A devious plan to take over the world? I don’t think so.
Right about the same time the article came out, Elliot noted what happens when people take the other route, and his observation is true not just in domaining, but in any business:
I havenít been in this business for a long time, but I have seen my fair share of things that leave me shaking my head. Some people will do whatever it takes to advance, risking their own financial status and their reputation. Perhaps making an error in judgment once will be forgiven, but if itís done more than once, others tend to believe it was more than just a simple error.
It’s pretty obvious what type of person we’d prefer to do business with, but we rarely think about what the other person is thinking. They’d rather do business with someone nice, too. Thus, the nicer we are, the more opportunities will come our way. It’s no substitute for competence, but all other things being equal success is weighted more to those with a good name.
Choose a good reputation over great riches; being held in high esteem is better than silver or gold.
This article, “Be Nice,” is Lesson 5 in the Lessons from Frank Schilling series.