My Philosophy of Business

I’ve been through several phases in my business life, and nothing sums up where I am now like this paragraph from Seth Godin’s latest post:

Great brands and projects are built on real value and a real advantage, but great marketers use this as a supporting column, not the entire foundation. Instead, they build a story on top of their head start. They focus on relationships and worldviews and interactions, and use the boost from their initial head start to build competitive insulation.

If you’re not building true value, you’re putting your business at real risk.  But true value isn’t the finish line — it’s only the beginning.