.orgTechCrunch Makes $0.02 per Visit
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I wrote last week that you can learn a lot by looking at the public stats of those who are already successful. Well, an article in Sunday’s San Francisco Chronicle reveals that A-List blog TechCrunch makes $240,000 a month with about 1.25 million unique visitors. That’s $0.19 per visitor.
You have to dig deeper into those stats to get the real story, though.
The 1.25 million visitors comes from comScore, who in my experience has always significantly undercounted. So let’s assume they get more like 2.5 million.
Now that 2.5 million is unique visitors, not visits, so let’s assume each of those visitors comes back to TechCrunch around 4 times a month. That gives us 10 million total visits every month.
Obviously those two scalars can be debated, but I think they’re reasonable (if anything the visits per visitor number is probably way too low). If that’s the case, then TechCrunch only makes about 2.4 cents per visit.
$240,000 a month sounds fantastic, but just like with PopSugar, it takes a small nation’s worth of traffic to generate that kind of revenue because pure advertising just isn’t a terribly lucrative model.
Still, as Brian Sugar says in that article Sunday, they do it because they enjoy it so much. If that’s the case, being able to make a good living from it is just icing on the cake.
Hat Tip: Frank Schilling
Update: Yaro has a firm, current example of comScore numbers being significantly lower than internal stats, which are more accurate.
David
October 24, 2007 at
5:08 pm
This blogger pretty much sums up the value of techcrunch’s audience.
http://www.congoo.com/user/FullComment?comid=221&Category_ID=-1&Channel_ID=8&Channel=Internet