.orgThe Easiest Way to Set an Advertising Rate for Your Site
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One of the most difficult parts of selling advertising on your site is actually figuring out what rate to charge. Here’s a super easy way to get started, though.
When you determine where you want your ad(s) to go, put an AdSense ad there. After a few days or a few weeks you’ll have a firm idea of how much that ad is making you. Then, you can simply mark up your advertising over that rate.
For example if you’re making, on average, $43 a month with a particular AdSense placement, you could set a rate of $50 a month for that slot. If someone wants to pay that, super. If not, you know you’re going to be getting almost that much from AdSense.
Then, as you begin to build your traffic and reputation with advertisers, you’re able to inch that price up over time until you’re making much more than you would with AdSense. As long as the advertisers are getting a good value, they’ll tend to stick around.
Don’t have an AdSense account yet? The first step is the easiest!
How to Make Money with a Blog » Ask Shane.org
July 7, 2008 at
10:33 am
[...] the question is, what do you charge per month? Well, if AdSense has been working, you already know what that advertising slot is worth to you. So take what you’re making per month with AdSense, add some dollar amount to compensate you [...]