Rick Latona wrote last month that you shouldn't get into a business just because you own a good domain. He's speaking mainly to domainers, but the essential point is the same one that you hear regularly across the Internet: don't start a site unless you're passionate about the topic. Until recently I argued that point as ardently as anyone, because life is just too short to spend it doing something that you don't enjoy. However, within the last ... Keep reading »
When I started writing this, my first sentence was "The time for making easy money with domain names has passed." It didn't take me long to realize, though, that there never really has been any easy money in domains. Think it was easy to invest $70 each for domains back in the mid-90s when no one could really be sure at all that the Internet was going to be as life-changing as it has proven to be? Think it was easy ... Keep reading »
So I read Search Engine Myths Exposed yesterday. (If you're involved in Internet marketing at all, I'm sure you saw at least one person pushing it.) It was free, and since getting good at SEO is what started my journey, I figured I'd give it a look and see what "expert" advice this "guru" was giving. The first thing I found was that he definitely has the Internet Marketing Hype Meter turned all the way up to 11 ... Keep reading »
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