Passion is Overrated

Rick Latona wrote last month that you shouldn't get into a business just because you own a good domain. He's speaking mainly to domainers, but the essential point is the same one that you hear regularly across the Internet: don't start a site unless you're passionate about the topic. Until recently I argued that point as ardently as anyone, because life is just too short to spend it doing something that you don't enjoy. However, within the last ... Keep reading »