Posts Tagged Compete.com

Competitive Intelligence: A Case Study

Gabriel writes in and asks: nibbledish contains around 3,000 recipes and gets around 165k uniques per month, while sparkrecipes contains nearly 170,000 recipes but only gets around 16.3k uniques per month according to quantcast.  Do you have any explanation as to why this is the case?  I would expect sparkrecipes to garner much more traffic since it's more established and it contains more recipes. It's an outstanding question.  Competitive intelligence is so crucial when analyzing any market, so I ... Keep reading »