Back in January, Aaron wrote about the corrosive effect that Twitter is having on marketing online. Because Twitter links are no-followed (and often TinyURLed), sites like Google never see the links that people tweet. There's also a very temporal nature to Twitter that, as Aaron puts it, makes the content "here today, gone today." Since then, he's even gone so far as to say that he's going to cut back on social networking because of negative effects like ... Keep reading »
You may have run across the scheme circulating now that allows you to quickly move up in the Technorati Favorites ranking if everyone plays along. Darren weighed in on that yesterday, and now he's clarifying his position after receiving quite a bit of negative backlash.
Keep reading »
Alright, I know many of you are dying to make some money with your blog despite my advice to be patient, so I figured I'd throw you a bone today and list the top 10 blogs that I've found about making money by blogging.
First, though, this was a surprisingly hard list to come up with -- partly because I tried to limit it to making money with blogs in particular (not just any website), but mostly because most people who start a blog about making money online do it to make money online. That don't actually have a ton of experience doing it, so they're not going to be able to teach you much.
It only makes sense if you think about it, though. If I know how to really make money online, am I going to spend my time telling you, or am I going to spend that time making more money?
Keep reading »
You've probably heard many times about all the free visitors you can get from search engines. Well SEO, or search engine optimization, is the science -- and art -- of getting a site to rank well in order to get as many of those visitors as possible. The great thing for you as a blogger is that you don't have to been an SEO expert to see quite a bit of search engine traffic to your site because most blogs are tailor-made for ranking well in search engines.
Just take a look at the top ten search engine ranking factors and notice how many are naturally inherent in blogs. I count seven to nine, depending on how strict you want to be. Since blogs are almost always text-heavy, very community-driven and interlinked heavily, it's hard to find your blog not ranking for lots of things if it becomes popular.
However, there are a few easy things that you do need to do to ensure that you're set up for search engine success. The basic principle behind all of them is that SEO, first and foremost, is about so much more than your homepage. Especially with blogs, you'll find that most of your search engine visitors come in on anything but your homepage. So almost all the basic SEO for a blog has to do with your individual pages.
Keep reading »
So you've got a great blog with great content -- only no one knows it yet. Not a problem, because getting visitors to great content is one of the easiest things you'll ever do. Here's how to get started.
Take Advantage of Your Network
If you've been actively getting out and meeting your neighbors, you've built up a pretty good network of blogging and website-owning friends. Drop them an email to let them know about your new blog ... Keep reading »
With the first post on Ask Shane, I think the place to start is with the best advice I can give you: you're not going to get rich blogging.
I promise.
Yes, there are obvious exceptions like Darren Rowse, but remember what they say about the exception proving the rule.
To make any real money blogging, you have to be an a-list blogger with tons of traffic, and it takes a lot of hard work and more than a little serendipity ... Keep reading »