Lesson 2: Expose Yourself

In my life, opportunity has very rarely found me. Instead, I have had much better success when I'm actively seeking it out. I was reminded of that when I read Frank's quote about one of the turning points in his life: In 2000 Schilling happened to read an article in a small town newspaper that would end up changing his life dramatically. "I was visiting my parents who had moved several hundred miles away and read in the local ... Keep reading »

Sugarlicious Money from Your Blog

Lisa Sugar had an inkling that her online celebrity gossip blog PopSugar was on the right track when Banana Republic called in July 2006 and offered to buy up all the ads for a week -- six months before she had even hired an ad seller. -- "The Sweet Spot," Forbes, April 23, 2007 How would you like that? A huge advertiser calling you up out of the blue to offer you money. Judging by the size of ProBlogger's readerbase, I imagine most of us would consider it a dream come true. Care to venture a guess as to how many visitors she was seeing at that point, though? Keep reading »