Advance Preparation for a Sale: Keep Separate Accounts

As I've pointed out often, income is great, but it barely holds a candle to what you can make when you sell a site.  If you follow a wise plan, you're looking at at least a 5X buyout and quite likely 10X or more.  10 years' worth of income would be more than enough for many people to sell and move on to the next ... Keep reading »

How to Make Money with a Blog

You'll never get rich blogging. 18 months ago that was the very first thing I wrote on this blog, and I still think it's true. However, that's no reason not to make some money from your blog. Depending on what you're blogging about, even 10,000 to 15,000 monthly visitors could earn you $5,000 or more annually. Not enough to quit a job on, but who couldn't use an extra $416.67 every month? So what I want ... Keep reading »

Maximize Your Payouts by Laying a Firm Foundation

People will always pay more if they're confident in what they're getting. That's true whether we're talking about advertisers or for the eventual acquirer of your site. Not only that, given the choice of two otherwise identical sites, they'll always choose the one with greater transparency. Because of that, there are two free services that I strongly recommend signing up for. Google Analytics I know some people who I highly respect recommend avoiding Google Analytics, but I just haven't ... Keep reading »

Know What You’re Measuring

I came across a thread on DigitalPoint this morning about the accuracy of Google Analytics and found it interesting that one of the posters assumed that Analytics must be far less accurate than AWStats since AWStats reported many more visitors. Surely Analytics was undercounting, right? I know that feeling. I'm always anxious to believe the good stats. However, AWStats' counting of every request to your site -- even bots -- means that their stats are ... Keep reading »

Always Leverage the Stats of Those Who are Already Successful

One of the best ways to figure out the model that will allow you to go from day job to independent business owner is by looking at the specifics of other people's models -- particularly those who are very successful. By looking at what actually works for them, and other detailed information that they give out, you can determine what's realistic and what's not. Here are a couple of recent examples. Shoemoney has one of ... Keep reading »