Posts Tagged Inc. Magazine

What Matters Most When Growing Your Business

I've had this article from Joel ripped out of Inc. and on my desk for months because I've been meaning to link to it.  The takeaway is this: When in doubt, make your product more compelling. All of Fog Creek's affiliate marketing ideas, coupons, discounts, direct-mail pieces, catalog ads, and everything else we spent time on -- none of this was as good a use of our time as simply doing what we loved best anyway: creating useful software. I know ... Keep reading »

Lesson 2: Expose Yourself

In my life, opportunity has very rarely found me. Instead, I have had much better success when I'm actively seeking it out. I was reminded of that when I read Frank's quote about one of the turning points in his life: In 2000 Schilling happened to read an article in a small town newspaper that would end up changing his life dramatically. "I was visiting my parents who had moved several hundred miles away and read in the local ... Keep reading »