Posts Tagged PopSugar

I wrote last week that you can learn a lot by looking at the public stats of those who are already successful. Well, an article in Sunday's San Francisco Chronicle reveals that A-List blog TechCrunch makes $240,000 a month with about 1.25 million unique visitors. That's $0.19 per visitor. You have to dig deeper into those stats to get the real story, though. The 1.25 million visitors comes from comScore, who in ... Keep reading »

Lisa Sugar had an inkling that her online celebrity gossip blog PopSugar was on the right track when Banana Republic called in July 2006 and offered to buy up all the ads for a week -- six months before she had even hired an ad seller. -- "The Sweet Spot," Forbes, April 23, 2007 How would you like that? A huge advertiser calling you up out of the blue to offer you money. Judging by the size of ProBlogger's readerbase, I imagine most of us would consider it a dream come true. Care to venture a guess as to how many visitors she was seeing at that point, though? Keep reading »