People will always pay more if they're confident in what they're getting. That's true whether we're talking about advertisers or for the eventual acquirer of your site. Not only that, given the choice of two otherwise identical sites, they'll always choose the one with greater transparency.
Because of that, there are two free services that I strongly recommend signing up for.
Google Analytics
I know some people who I highly respect recommend avoiding Google Analytics, but I just haven't ... Keep reading »
If you're active on the web for very long, you will screw up. It's inevitable. How you handle it can make you or break you, though.
To show you what I mean, let's look at three different examples: one from last year in which a company dealt swiftly and expertly with a problem of their own making and two from this year where just the opposite was the case. I think the end results will be more than enough to convince you to be very proactive the next time you screw up.
Keep reading »
Two and a half weeks after StatCounter broke the story and it began to spread across the web, SiteMeter has begun to respond to the issue both in the comments of my post and at much greater length in the comments on Eric Odem's.
Despite that, though, I can still not find not find the official response they say is on their own blog, nor have they directly addressed many of the specific issues that people ... Keep reading »
Hopefully you're using some kind of stat tracking software on your site so that you know what's going. There are some really good free ones out there, and let me say right up front that I completely understand that they need to make money to stay in business.
StatCounter (a great, free stat tracker) announced last Sunday that:
We were shocked to discover just today that another well known stats provider is allowing up to 9 cookies to be installed ... Keep reading »
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