Using Logos to Inspire Trust from Your Visitors

In the real world, you're much more likely to buy from a store if it was recommended by someone you trust. In the same way, visitors to your site are looking for signs that they can trust you. The more they trust you, the more likely they are to do what you want them to do -- make a purchase, sign up for your newsletter, etc. -- so inspiring trust is essential. One of the easiest ways to do ... Keep reading »